Oops & Onward is a goal app for people who start strong, lose steam, and want to try again without the guilt. It breaks your goals into small steps, and when you slip, it helps you figure out why and get back on track.
Career, money, health, beauty, a move, a personal project, or anything else.
Your schedule, what you have, what gets in your way. Quick or detailed, your choice.
Small steps with their own due dates. Confused? Tap "How?" for exact instructions.
Tell us what happened and we'll help you fix it.
Most apps just show a broken streak. When you reset a goal here, you tell us what got in the way. Over time, the app spots your patterns and helps with the real problem.
A personal plan for the moments you get stuck, saved so you can reopen it anytime.
Missed a date? No guilt. Just "how's it going?" and help picking it back up.
A visual timer, a brain dump, and tips for starting, focusing and remembering.
Quotes from famous people who struggled the same way you do.
or $49 a year · 7-day free trial
Founding members get Onward Plus at launch, help shape the app with early feedback, and keep this price locked in for their first year. Your support helps build it.
0 of 100 founding spots claimed
Join the waitlist above to get first dibs on a founding spot.
I'm 39 and starting over: a new city, a new career, new goals. I also procrastinate, lose focus and fall off. A lot.
Every goal app I tried made me feel worse when I slipped. So I'm building the one I needed: an app that expects the oops, asks what happened, and helps you keep going.
Follow the journey on TikTok at @oopsitsozi.
Yes. You can set goals, reset them, see your patterns and use the focus toolkit for free. Onward Plus adds detailed plans and more.
No. It works in your phone's browser, and you can add it to your home screen like an app.
That's what it's built for. Reset the goal, tell us what happened, and we'll help you get back on track. No shame.
Join the waitlist and you'll be the first to know.